Executives Grapple with SEO Traffic Decline Crisis Strategies

Executives Grapple with SEO Traffic Decline Crisis Strategies

A drop in website SEO traffic is a common challenge for SEO professionals. This guide provides a crisis public relations approach, instructing how to analyze traffic data, identify causes, and develop solutions. It also covers how to clearly explain the issue to management and gain their trust. The content addresses factors such as algorithm updates, technical issues, competitor activities, and market changes, offering corresponding strategies to stabilize the situation and revitalize traffic. Effectively manage SEO traffic decline and regain lost ground.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Rising FBA Storage Fees in Peak Season

Amazon Sellers Face Rising FBA Storage Fees in Peak Season

Amazon sellers should be wary of high storage fees during peak season, including peak season storage fees and long-term storage fees, which can erode profits or even lead to losses. This article details how to query and calculate storage fees and how to avoid unnecessary losses through refined operations, ensuring that peak season sales can truly be profitable. It emphasizes proactive management of inventory levels and strategic planning to minimize storage costs and maximize profitability during the busiest shopping periods.

01/04/2026 Warehousing
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Crossborder Ecommerce Hit by Sharp Order Decline

Crossborder Ecommerce Hit by Sharp Order Decline

A cross-border e-commerce company was forced to start a four-month early holiday due to a sharp decline in sales, paying only 60% of salaries. This reflects the severe challenges facing the cross-border e-commerce industry. A single product line and a lack of risk management capabilities are the main reasons for the company's predicament. Companies should strengthen data analysis and adjust their business strategies in a timely manner to mitigate risks and adapt to market changes.

01/04/2026 Logistics Industry Insights
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Amazons Seller Health Program Sparks Debate on Fairness

Amazons Seller Health Program Sparks Debate on Fairness

Amazon launched the Account Health Assurance (AHA) program to mitigate the risk of wrongful account suspensions through manual intervention and appeal guidance. While it has eligibility requirements and time constraints, the program signals Amazon's shift from arbitrary account suspensions to a more reasoned approach, aiming for a healthier partnership with sellers. For sellers, compliant operations and improved performance remain crucial for long-term success on the platform. This initiative shows a move towards greater transparency and fairness in account management.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Increase Sales Via Strategic ASIN Targeting

Amazon Sellers Increase Sales Via Strategic ASIN Targeting

Amazon's warehousing policy adjustments pose challenges for sellers. This article focuses on ASIN targeting, an advanced strategy, analyzing its principles, influencing factors, and optimization strategies. It recommends practical tools to help sellers precisely attract traffic, increase sales, and overcome inventory limitations to stand out in the competition. The article explains how to leverage ASIN targeting within Amazon Advertising to pinpoint specific competitor products or complementary items, ultimately driving conversions and boosting overall sales performance while navigating the complexities of Amazon's inventory management.

01/04/2026 Logistics Industry Insights
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Shopee Ads Guide Strategies to Increase Sales Efficiently

Shopee Ads Guide Strategies to Increase Sales Efficiently

This article provides an in-depth analysis of Shopee platform search ads, related product ads, and shop ads, emphasizing the importance of keyword selection, budget control, and data analysis. It aims to help sellers avoid ineffective spending, improve advertising efficiency, and ultimately achieve sales growth. The article offers specific setup strategies and optimization suggestions for different ad formats, providing practical guidance for sellers. It focuses on maximizing ROI and achieving sustainable sales increases through strategic ad management within the Shopee ecosystem.

01/04/2026 Logistics Encyclopedia
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Shopee Cuts Jobs in Thailand Amid Efficiency Push

Shopee Cuts Jobs in Thailand Amid Efficiency Push

Shopee's layoffs in Thailand are a microcosm of its global strategic adjustments, reflecting the need to reduce costs and improve efficiency amid profitability challenges. Previously, Shopee exited the Indian market, adjusted its Latin American business, and reduced its China team. Facing a global economic downturn, refined operations and risk management have become crucial for the survival and development of cross-border e-commerce companies. The layoffs signal a shift towards prioritizing profitability and sustainable growth in a challenging economic environment.

01/04/2026 Logistics Industry Insights
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Chinese Firm Wins Major Lighting Contracts with Snapon Bahco

Chinese Firm Wins Major Lighting Contracts with Snapon Bahco

Xiamen East-on Technology Co., Ltd. has become a core supplier for international giants like Snap-on and Proto due to its deep cultivation in the professional mobile lighting tools field. The company's revenue is steadily growing, but gross profit margin faces challenges. This IPO presents both opportunities and challenges, making its future development worth anticipating. The company specializes in providing high-quality lighting solutions and navigating the complexities of cross-border e-commerce and supply chain management to serve its global clientele.

01/04/2026 Logistics Industry Insights
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Amazon Shifts Ad Strategy to Boost Profitability

Amazon Shifts Ad Strategy to Boost Profitability

Amazon sellers often face a dilemma of 'burning money and waiting to die,' necessitating precise operation for a breakthrough. During the new product launch phase, invest heavily in advertising, optimize with refined groups to boost Listing weight and gain organic traffic. Subsequently, reduce advertising spend while maintaining order volume. Key elements of precise operation include keyword research, Listing optimization, data analysis, off-site traffic generation, and customer relationship management. This approach helps sellers navigate the competitive landscape and achieve sustainable growth on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Boosts Holiday Hiring Amid Retail Strategy Shift

Amazon Boosts Holiday Hiring Amid Retail Strategy Shift

Amazon is hiring 150,000 new employees for the holiday season, while also adjusting its return policies and inventory management rules to adapt to market changes and prepare for the peak season. This move reflects Amazon's optimistic sales expectations and presents both opportunities and challenges for sellers. Sellers need to closely monitor market trends, strengthen cooperation with the platform, and focus on brand building to stand out in the competition. Success hinges on adapting to the evolving landscape and leveraging the holiday season's potential.

01/04/2026 Logistics Industry Insights
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